Performance Marketing

Data-Driven Performance Marketing That Drives Real Growth

I create ROI-focused advertising strategies across Google, Meta, and YouTube — designed to generate high-quality enquiries, reduce costs, and help businesses scale with confidence.

Quality Leads, Not Just Traffic
Structured Campaigns & Continuous Optimization
Transparent Reporting & Real Business Outcomes

Why Work With Me

I create data-driven advertising strategies designed to deliver real business growth. Every campaign is built with one objective: generate high-quality enquiries, not just traffic. With a structured approach to planning, execution, optimization, and reporting, I help brands scale efficiently across Google, Meta, and YouTube platforms.

Quality Leads, Not Just Traffic

Focused on generating meaningful enquiries that convert into real customers.

Data-Driven Strategy

Every decision is backed by analytics, performance insights, and continuous testing.

Scalable Campaign Structures

Campaigns designed to grow with your business — from small budgets to large-scale operations.

Transparent Reporting

Clear performance reports that help you understand results, costs, and growth opportunities.

About Me

I help businesses grow using performance marketing across Google, Meta, and YouTube platforms. My work revolves around one simple principle: build strong, scalable campaigns that deliver measurable results. From strategy and setup to optimization and reporting, every step of my process is designed to improve lead quality, reduce acquisition costs, and increase overall ROI.

Who I Am

My name is Kummetha Siva Kesava Reddy, a performance marketer with over 6 years of experience managing high-impact advertising campaigns. I specialize in turning data into decisions that help brands scale faster and more efficiently.

I work closely with founders, business owners, and marketing teams to create marketing systems that drive consistent, predictable growth.

My Professional Journey
SEM Specialist
September 2019 – July 2023
  • Managed Google Ads campaigns across search, display, remarketing, and performance max
  • Improved CPL and lead quality for multiple brands
  • Executed keyword strategy, audience targeting, and conversion tracking
  • Built structured campaign systems based on data-driven optimization
Senior Campaign Manager
September 2023 – Present
  • Leading full-funnel performance strategies across Google, Meta, and YouTube
  • Managing larger budgets with a focus on maximizing ROI
  • Conducting A/B testing, funnel optimization, and automated workflows
  • Reporting insights that help businesses scale with clarity and confidence
My Approach
• Strategic planning aligned with business goals
• Conversion-focused campaign architecture
• Continuous optimization and testing
• Transparent analytics and reporting
• Commitment to delivering measurable outcomes

What I Do

I provide end-to-end performance marketing services designed to help businesses generate quality leads, increase conversions, and scale profitably.

1
Google Ads Management
Strategic campaign setup and optimization across Search, Display, Performance Max, and Remarketing.
  • Keyword planning
  • Audience targeting
  • Conversion tracking
  • Continuous bid and budget optimization
Outcome: High-quality enquiries at the lowest possible cost.
2
Meta (Facebook & Instagram) Ads
Full-funnel ad strategies to build awareness, drive engagement, and generate consistent leads.
  • Creative testing
  • Audience segmentation
  • Retargeting frameworks
  • Conversion-focused landing experiences
Outcome: Better conversions through targeted social ads.
3
YouTube Advertising
High-impact video ads tailored to reach the right audience with the right message.
  • Skippable & non-skippable formats
  • In-market audience targeting
  • Brand and performance-driven setups
Outcome: Improved brand visibility and cost-effective lead generation.
4
Performance Strategy & Funnel Planning
Customized marketing strategies built around your business goals.
  • Funnel mapping
  • Budget allocation
  • Campaign architecture
  • KPI planning
Outcome: Clear growth roadmap with performance predictability.
5
Tracking & Analytics Setup
Ensuring every click, lead, and action is properly tracked.
  • Google Tag Manager
  • Conversion API (CAPI) setups
  • Event tracking
  • Dashboard reporting
Outcome: Decisions backed by accurate, real-time data.
6
Monthly Optimization & Reporting
Ongoing campaign refinement to scale results.
  • A/B testing
  • Cost reduction strategies
  • Audience optimization
  • Weekly and monthly performance reports
Outcome: Consistent improvement and reliable growth over time.
Every service is built around one goal — helping your business grow through measurable, ROI-driven advertising.

Proven Performance, Real Outcomes

My strategies are built on data, testing, and continuous optimization — delivering tangible results that help businesses scale confidently.

40%+ increase in high-intent enquiries

Metric Block 1: Lead Quality Improvement

Achieved through strategic targeting, refined keywords, and optimized ad funnels.

Up to 35% reduction in Cost Per Lead (CPL)

Metric Block 2: Cost Efficiency

Delivered by optimizing budgets, improving bidding strategies, and removing low-quality traffic.

3x campaign growth without compromising lead quality

Metric Block 3: Scalable Ad Performance

Systems built to scale budgets while maintaining conversion efficiency.

6+ years of performance marketing experience

Metric Block 4: Experience & Expertise

Managing campaigns across real estate, education, healthcare, retail, services, and more.

1 Cr+ annual ad spend managed

Metric Block 5: Managed Ad Spend

Handled efficiently across Google Ads, Meta Ads, and YouTube.

Every number represents structured optimization, data-backed strategies, and a commitment to delivering measurable ROI.

My Certifications

Certified in leading digital advertising platforms, ensuring every campaign is built on industry-best practices and proven methodologies.

Campaign Success Stories

A look at how data-driven strategies, structured campaigns, and continuous optimization have helped businesses achieve measurable growth.

Case Study 1: Real Estate Lead Generation

Challenge

High CPL and inconsistent lead quality across platforms.

Strategy

  • High-intent Google Search rebuild
  • Custom landing page + qualification flow
  • Meta & YouTube remarketing
  • Automated bid optimization

Results

42% lower CPL
60% higher enquiries
Stable scaling

Case Study 2: Education / Training Institute

Challenge

Low lead volume and weak conversion due to unfocused targeting.

Strategy

  • Precise audience segmentation
  • Stronger value-based creatives
  • Event tracking & conversion optimization
  • Remarketing funnel setup

Results

3× more student leads
35% lower CPL
Higher form fills

Case Study 3: Healthcare / Clinic Services

Challenge

High competition and rising ad costs in local medical markets.

Strategy

  • Competitor & radius-based targeting
  • High-performance search ads
  • Call ads for instant booking
  • Negative keyword filtering

Results

28% lower CPC
50% more appointments
Better local visibility

Case Study 4: E-Commerce Brand Awareness + Conversions

Challenge

Needed visibility and conversions but lacked a structured funnel.

Strategy

  • YouTube awareness campaigns
  • Meta retargeting for abandoned carts
  • Lookalikes from high-value customers
  • PMax for purchase conversion

Results

2.7× ROAS
Increase in brand search volume
Higher repeat purchases
Each campaign is engineered with precision, optimization, and transparency — ensuring measurable ROI and sustainable business growth.

What Clients Say

Businesses across real estate, education, healthcare, and services trust my performance marketing strategies to deliver measurable growth and high-quality enquiries.

"Our clinic has seen a clear increase in patients after he started handling our online marketing. We are now receiving consistent and good-quality appointment enquiries."

Dr. Mounika SunrisePhysio

“Siva helped us get better leads and reduce our ad costs. After he took over, we started getting steady enquiries every month. Really happy with his work.”

Real Estate Client – Anantapur

“Once our YouTube ads were improved, we noticed more student enquiries coming in. The targeting felt much better, and overall the results were good.”

Operations Head Training Institute – Bangalore

Performance marketing solutions focused on delivering measurable growth, quality enquiries, and scalable results for businesses.

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